Make Money Writing And Selling Your Information

Have you ever thought about what you would do after your book is published? What will your next step be? Will you be happy with the one book and the profits that it generates or will you want to take it to the next level?

If you are an adventurous sort, the kid that is not ready to settle and always wants to take it one more step up then consider building an information marketing empire – an empire with your book as the foundation.

Information marketing is the packaging of information —your information—in a variety of mediums like reports, seminars, software, audio, video, and consulting.

For example, if you wrote a book on dog training you can easily sell it as an audio CD set or in an electronic down loadable e-Book format. Instantly you have two more products to add to your website and product line.

The physical book may be $19.95 where as the CD version set might be $97.00 The profit margins on repackaging your information can be very good. In fact in the case of your 6 CD set your costs may only be $10.00 leaving almost $90.00 for pure profit. You have to sell a lot of books to make the same amount of profit as the CD set.

Another product may be to add a step-by-step training video of your information. This video set may be priced $197.00 and they are easy to make. The nice thing about this is you can sell the information over and over again without doing all the work over again.

If you are a dog trainer you just have to video tape the lessons you would be teaching your students and then you can sell it over and over again.

How about a training seminar or workshop? What about a dog training audio or video series? The series could include potty training, teaching sit and stay, agility training, and even a tangent series on preparing raw dog food and optimal nutrition for your dog. The possibilities are endless. What about one on one coaching or an interactive CD Rom?

Why Build an Information Marketing Empire?

People learn differently. Some learn by watching and others learn by hearing or actually going through the motions. When you provide your information in a variety of mediums, you are respecting these learning styles and you are broadening your customer base and you are broadening your audience appeal.
People are more likely to buy from you again and again,

As you increase your product line, you can offer a variety of cost levels.

More products gives people the perception that you are more than the expert in your field,

Not everyone will want to, or be able to,

Lastly, and maybe the most important to you, is that if you build an information marketing empire your sales, your profits, your annual income will skyrocket. You will be able to make money while you sleep, while you enjoy precious time with your family and friends, while you plan your business and prepare it for the next step.